Listen to the most downloaded B2B sales podcast in the world. Offer a unique value proposition compared to the competition An example is that of Amazon: “To be the most customer-centric company in the world, it's not about a strategy, but rather about the vision that the strategy will offer and creates the framework within which the strategy will be developed. We can consider a business strategy to be successful when it is directly responsible for organizational growth and sales. However, to really understand if a strategy is successful, we need to develop a more granular measurement.
Understanding this ensures that your strategy isn't too focused on areas where you've identified weaknesses, ensuring greater chances of success.